Marketing automation.
In code. Without the SaaS tax.

Leads from your paid ads (Facebook, LinkedIn) flow into your CRM or database automatically, verified, deduplicated, and ready for sales to act on within seconds. No leads lost to a flaky Zapier step that nobody checks on.

• Every lead from Meta or LinkedIn Lead Gen lands in your CRM within seconds, not hours
• Cryptographic verification on every webhook so fake leads can't poison your data
• Built so duplicate notifications never spam sales when the ad platform retries
• An internal dashboard where your team sees every lead, source, and follow-up status

The right email at the right moment in the customer journey: onboarding, activation, re-engagement, retention. Plain-text, founder-style copy. Subject lines designed to get replies, not opens. Sends from your domain, your reputation.

• A real onboarding sequence (typically Day 2, 7, 14) tuned to your product and audience
• Subject lines designed to earn replies, the "Welcome to..." template never ships
• Bounce and unsubscribe handling done right, so your sender reputation stays clean
• Open + reply rates surfaced in an internal dashboard so you can see what's working

The plumbing between your CRM (HubSpot, Attio, Pipedrive, Salesforce) and the rest of your stack. Or, for small teams, replacing the CRM entirely with a custom dashboard that only does what you need, at a fraction of the monthly cost.

• Two-way sync so updates in either place stay in sync automatically
• One important event can trigger many actions (notify Slack, email, log, enrich) without duplicate code
• Real-time Slack alerts on the events that matter, new high-fit lead, churn risk, large deal
• If your team is under 10 people, a written recommendation on whether to drop the CRM entirely

Subscription billing wired up properly. Checkout, customer self-service portal, failed-payment recovery, annual upgrades, coupons. Built as code that lives in your repo, not a stack of Zapier zaps that break when Stripe updates a webhook.

• Stripe Checkout and the Customer Portal wired so customers can self-serve changes
• Webhook handler built so payment events can't be missed, double-charged, or replayed
• Automatic recovery emails when a payment fails (dunning), with grace periods configured
• A revenue dashboard you can check daily. MRR, churn, failed payments, refunds in one view

For agencies running paid creative at volume: one brief in, dozens of ad image and copy variants out. Brand voice and visual style locked in so AI doesn't drift. Approve, reject, regenerate. The pipeline that turns one creative round into ten testing variants.

• A standardized brief format (hook, product, audience, tone) that fits your team's intake
• Brand-voice guardrails so every variant sounds like your client, not generic AI
• An approval workflow where you reject what doesn't work and regenerate without restarting
• A spend ceiling per brief you set up front, the system stops automatically at your cap

UGC-style ad videos generated from a brief: avatar, product, hook, setting. Output in every aspect ratio (9:16, 1:1, 16:9). Replaces a small production crew for the early-testing phase of a campaign so you can find a winning hook before paying for a real shoot.

• A library of preset on-camera avatars, or train custom ones from your client's actual talent
• Product imported automatically from a URL or uploaded images, no manual modeling
• Hook and scene controlled per variant so each output tests a different ad angle
• Workflow built around the ladder: 4 test variants → pick the winner → scale to 20 of the same